Based on the studio’s interests, the transformation of this commercial space into a new workplace speaks about the reinterpretation of elements commonly employed in real estate construction, a practice that has significantly shaped the Levantine landscape.

HERA, a beauty brand representing Seoul with a solid heritage and unique aesthetic, and 39ETC, an art directing team that creates new objects with their own perspectives and rare sensibilities, aim to provide an enjoyable experience of 'discovering tastes' through this exhibition.