Hera x 39etc

Seoul, South Korea | 2023
[Uneg Studio]

HERA, a beauty brand representing Seoul with a solid heritage and unique aesthetic, and 39ETC, an art directing team that creates new objects with their own perspectives and rare sensibilities, aim to provide an enjoyable experience of 'discovering tastes' through this exhibition.

This exhibition presents the meeting of HERA and 39ETC, which have been discovering beautiful values based in Seoul, under the theme of 'EXCAVATION'.

'Excavation' is not only the act of finding objects and traces left in the ground, but is also commonly used to find and record unknown and valuable things.

You can indirectly experience the journey of finding your taste through various activities provided inside the exhibition hall, such as discovering new things, broadening your interests, and digging deeper. Even in the same space, this is an exhibition where you can think about each person's tastes through different discoveries depending on each individual's perspective. You can enjoy exhibitions in the drawer objects on the first floor and the maze experience space on the second floor, and enjoy objects through the additional exhibition space in the hallway. Text description by the architects.

Source: Uneg Studio
Photography by: Jang soo in