​Since its inception, the publishing institute - naïve has set up bookstores in several cities that accommodate books and coffee to intrigue readers' behaviors within its conceptualized space.

In an innovative approach dubbed "Creative Anastylosis," Mesura Studio took on the task of designing the new Aesop store Avinguda Diagonal in Barcelona, weaving together history, materiality, and craftsmanship.

Located in the city’s center, Aesop’s second signature store in Lyon is not far from the first, which opened in 2017. Where that inaugural space is cosy and compact, Aesop Lyon Place de la Répu​blique is airy and light-filled.